The younger generation is hyper-aware of flat-advertising and needs to be taken seriously. It’s not enough to just run a branding campaign. This is also true for the Esport-Fan. A comprehensive strategy needs experience and thorough planning to have a lasting effect on the market. We will make sure your campaign is successful on all fronts!
Our services start with helping you find the right tools for the goals you want to achieve. Then we plan your customised campaign together with you, take care of the execution and report on the achievements. This encompasses finding the right Influencers to work with, planning and creating the content that fits your brand, while we choose and manage the correct social media platforms to push your brand.
Building a community around the products your brand brings to the scene is key to lasting connections and becoming a recognizable name in the Esports space.
According to Newzoo, 650 million people will watch esports in 2020, including both frequent and occasional viewers. This figure is expected to grow to 750 million by 2022. According to Superdata, more people watch gaming and esports than HBO, ESPN, Netflix and Hulu — combined.
Esports are increasing in popularity each year. For example, viewership on the popular US-based streaming platform Twitch grew 58% in 2018. The total number of esports viewers is growing 13% per year, while the gaming industry as a whole is growing roughly 9% From a geographic standpoint, Esports are by far and away the most popular in the Asia Pacific region, followed by Europe and then North America.
In Esports you can burn your money very easily. Fragster helps you to use your capital efficiently according to your goals.
Popular professional Esports titles include League of Legends, Counterstrike: Global Offensice (CS:GO), Dota 2, Hearthstone, Fortnite, Call of Duty, Overwatch, Rainbow Six Siege, PlayersUnkown’s Battlegrounds (PUBG), Rocket League, Tekken, Super Smash Bros, FIFA, NBA 2K, Apex Legends, Starcraft II, and more. Certain titles are popular from a game streaming standpoint, but aren’t considered traditional Esports. These titles include: Grand Theft Auto, Minecraft and World of Warcraft.
We have built our own products as proof-of-concepts and are able to support all of your needs, be it “only” consutling or the realisation of the whole pipeline. From planning of your personalised campaign to the execution and reporting, we’ve got you covered!